Marketing 4.0 : Moving from Traditional to Digital
Subjek utama buku ini adalah pemasaran harus beradaptasi dengan perubahan jalur konsumen di dunia digital ekonomi. Dengan memahami peran konsumen di dunia digital, akan memudahkan kita untuk menera…
- Edition
- Pdf ed.
- ISBN/ISSN
- 9781119341208
- Collation
- xix, 184 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 KOT mf
Seni menjual : perspektif bisnis, ide-ide penjualan serta strategi
"Buku Seni Menjual" merupakan panduan khusus yang membahas tentang teknik penjualan dengan pengetahuan tambahan mengenai pemasaran. Buku ini memberikan tips dan trik praktis yang diadaptasi dari du…
- Edition
- 1st ed.
- ISBN/ISSN
- 978979290844-2
- Collation
- viii, 80 p. ;21 cm.
- Series Title
- -
- Call Number
- 658.8 ARI s
Brand society : how brands transform management and lifestyle
e-Book available, please log-in on Member Area to access or contact our librarian.
- Edition
- PDF ed.
- ISBN/ISSN
- 978-0521898263
- Collation
- xx, 308 p.
- Series Title
- -
- Call Number
- 658.827 KOR b
Retail desire : design, display and visual merchandising
Visual merchandising is at the heart of retail design - the fine art of persuasion. Window dressing is now only a small part of display and visual merchandising, which encompasses the in-store 3D e…
- Edition
- 1st ed.
- ISBN/ISSN
- 9782880467296
- Collation
- 160 p ; 28 cm
- Series Title
- -
- Call Number
- 659.13 TUC r
Managing brand equity : capitalizing on the value of a brand name
- Edition
- PDF ed.
- ISBN/ISSN
- 978-0029001011
- Collation
- xxiv, 313 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 AAK m
- Edition
- PDF ed.
- ISBN/ISSN
- 978-0029001011
- Collation
- xxiv, 313 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 AAK m
Visual merchandising and display
- Edition
- 4th ed.
- ISBN/ISSN
- 9781563671739
- Collation
- v, 362 p. : col. ill. ; 27
- Series Title
- -
- Call Number
- 659.1 PEG v 1995
- Edition
- 4th ed.
- ISBN/ISSN
- 9781563671739
- Collation
- v, 362 p. : col. ill. ; 27
- Series Title
- -
- Call Number
- 659.1 PEG v 1995
Designing Brand Identity : an Essential Guide for the Whole Branding Team
e-Book available, please log-in on Member Area to access or contact our librarian.
- Edition
- 5th ed. PDF ed.
- ISBN/ISSN
- 978-1118980828
- Collation
- xxiv, 339 p. ; 27.94 cm.
- Series Title
- -
- Call Number
- 658.827 WHE d v.2 2017
Visual merchandising 2 : image & identity
Bursting with state-of-the-art merchandising ideas, this book presents all of the last two years' winners of a distinguished competition that recognizes outstanding design work created to help reta…
- Edition
- -
- ISBN/ISSN
- 978-0944094358
- Collation
- 176 p ; 28 cm
- Series Title
- -
- Call Number
- 659.19 VMS
The big data - driven business : how to use big data to win customers, beat c…
- Edition
- -
- ISBN/ISSN
- 9781118889800
- Collation
- x, 214 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.87 GLA b
- Edition
- -
- ISBN/ISSN
- 9781118889800
- Collation
- x, 214 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.87 GLA b
The mobile marketing revolution : how your brand can have a one-to-one conver…
- Edition
- -
- ISBN/ISSN
- 9780071788182
- Collation
- xv, 223 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.87 ALP m
- Edition
- -
- ISBN/ISSN
- 9780071788182
- Collation
- xv, 223 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.87 ALP m
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