APA Style

Kotler, Philip. (2017). Marketing 4.0 : Moving from Traditional to Digital (Pdf ed.). Hoboken, NJ: John Wiley & Sons.

Chicago Style

Kotler, Philip. Marketing 4.0 : Moving from Traditional to Digital. Pdf ed. Hoboken, NJ: John Wiley & Sons, 2017. Electronic Resource.

MLA Style

Kotler, Philip. Marketing 4.0 : Moving from Traditional to Digital. Pdf ed. Hoboken, NJ: John Wiley & Sons, 2017. Electronic Resource.

Turabian Style

Kotler, Philip. Marketing 4.0 : Moving from Traditional to Digital. Pdf ed. Hoboken, NJ: John Wiley & Sons, 2017. Electronic Resource.