APA Style
Aaker, David A.. (1991).
Managing brand equity : capitalizing on the value of a brand name (PDF ed.).
New York:
Free Press.
Chicago Style
Aaker, David A..
Managing brand equity : capitalizing on the value of a brand name.
PDF ed.
New York:
Free Press,
1991.
Electronic Resource.
MLA Style
Aaker, David A..
Managing brand equity : capitalizing on the value of a brand name.
PDF ed.
New York:
Free Press,
1991.
Electronic Resource.
Turabian Style
Aaker, David A..
Managing brand equity : capitalizing on the value of a brand name.
PDF ed.
New York:
Free Press,
1991.
Electronic Resource.