Services Marketing : People, Technology, Strategy

Buku "Services Marketing: People, Technology, Strategy" edisi kesembilan oleh Jochen Wirtz dan Christopher Lovelock merupakan buku teks terkemuka dalam bidang pemasaran jasa yang disajikan dalam pe…

Pemasaran jasa : manusia, teknologi, strategi : perspektif Indonesia : jilid 2

Edition

7

ISBN/ISSN

9786022411246

Collation

xvi, 272 p. ; 28 cm.

Series Title

-

Call Number

658.04 LOV p v.2

Pemasaran jasa : manusia, teknologi, strategi : perspektif Indonesia : jilid 1

Edition

7

ISBN/ISSN

9789790994744

Collation

xvii, 423 p. ; 28 cm.

Series Title

-

Call Number

658.04 LOV p v.1

Services marketing : people, technology, strategy

Edition

8th ed.

ISBN/ISSN

9781944659011

Collation

xvii, 783 p.; 26 cm.

Series Title

-

Call Number

658.8 WIR s

Services marketing : people, technology, strategy

Edition

5th ed.

ISBN/ISSN

0131268465

Collation

xviii, 652 p. ; 25 cm.

Series Title

-

Call Number

658.04 LOV s