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A framework for marketing management
Kotler, PhilipKeller, Kevin LaneKetele, JeanMarie deKeller, Gottfried

e-Book available, please log-in on Member Area to access or contact our librarian.

Edition
PDF ed.
ISBN/ISSN
9781292093147
Collation
344 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.8 KOT ff
Availability1
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cover
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Keller, Kevin Lane

e-Book available, please log-in on Member Area to access or contact our librarian. Buku ini membahas strategi membangun, mengukur, dan mengelola ekuitas merek dari perspektif pelanggan. Dengan m…

Edition
4th ed. PDF ed.
ISBN/ISSN
9780132664257
Collation
xi, 522 p. ; 23 cm.
Series Title
-
Call Number
658.827 KEL s
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cover
Manajemen pemasaran : jilid 2
Kotler, PhilipKeller, Kevin LaneSabran, Bob

Edition
-
ISBN/ISSN
9789790753266
Collation
xxviii, 412 p. ; 28 cm.
Series Title
-
Call Number
658.8 KOT mp

Edition
-
ISBN/ISSN
9789790753266
Collation
xxviii, 412 p. ; 28 cm.
Series Title
-
Call Number
658.8 KOT mp
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cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edition
15th ed. Global ed.
ISBN/ISSN
9781292092621
Collation
714 p. ; 27 cm.
Series Title
-
Call Number
658.8 KOT m 2016

Edition
15th ed. Global ed.
ISBN/ISSN
9781292092621
Collation
714 p. ; 27 cm.
Series Title
-
Call Number
658.8 KOT m 2016
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cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edition
12th ed.
ISBN/ISSN
013196853x
Collation
xxxix, 717 p. ; 27 cm.
Series Title
-
Call Number
658.8 KOT m

Edition
12th ed.
ISBN/ISSN
013196853x
Collation
xxxix, 717 p. ; 27 cm.
Series Title
-
Call Number
658.8 KOT m
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cover
Marketing management
Kotler, PhilipKeller, Kevin LaneSutherland, DianeSutherland, Jon

Edition
14th ed. Horizon ed.
ISBN/ISSN
9780273779834
Collation
806 p. ; 28 cm.
Series Title
-
Call Number
658.8 MAR

Edition
14th ed. Horizon ed.
ISBN/ISSN
9780273779834
Collation
806 p. ; 28 cm.
Series Title
-
Call Number
658.8 MAR
Availability1
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cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edition
14th ed. Global ed.
ISBN/ISSN
9780273753360
Collation
806 p. ; 28 cm.
Series Title
-
Call Number
658.8 KOT m 2012

Edition
14th ed. Global ed.
ISBN/ISSN
9780273753360
Collation
806 p. ; 28 cm.
Series Title
-
Call Number
658.8 KOT m 2012
Availability2
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View DetailCite

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