Consumer Behavior : Buying, Having, and Being
Buku ini dibuat khusus untuk membahas bagaimana penelitian dan pengembangan dalam dunia marketing khususnya mmeperhatikan masalah perilaku konsumen. Di dalamnya terdapat banyak contoh dan kasus dar…
- Edition
- 14 ed. Global ed.
- ISBN/ISSN
- 978-1-292-45234-0
- Collation
- 541 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8342 SOL c
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