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Consumer Behavior : Buying, Having, and Being
Solomon, Michael R.Russell, Cristel Antonia

Buku ini dibuat khusus untuk membahas bagaimana penelitian dan pengembangan dalam dunia marketing khususnya mmeperhatikan masalah perilaku konsumen. Di dalamnya terdapat banyak contoh dan kasus dar…

Edition
14 ed. Global ed.
ISBN/ISSN
978-1-292-45234-0
Collation
541 p. : col. ill. ; 28 cm
Series Title
-
Call Number
658.8342 SOL c
Availability2
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cover
Consumer Behavior : Buying, Having, and Being
Solomon, Michael R.Russell, Cristel Antonia

Buku ini dibuat khusus untuk membahas bagaimana penelitian dan pengembangan dalam dunia marketing khususnya mmeperhatikan masalah perilaku konsumen. Di dalamnya terdapat banyak contoh dan kasus dar…

Edition
14th ed.
ISBN/ISSN
978-0-13-786509-3
Collation
xxi, 521 p. : col. ill.
Series Title
-
Call Number
658.8342 SOL c
Availability1
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View DetailCite

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