Advertising : An Integrated Marketing Communication Perspective
Buku ini merupakan hasil dari pemikiran dan penelitian para akademisi yang merupakan pengajar dan peneliti spesialis di bidang strategi, pengukuran, media, dan hubungan masyarakat; praktisi industr…
- Edition
- 4th ed. Pdf ed.
- ISBN/ISSN
- 9781760422400
- Collation
- xxxii, 513 p.
- Series Title
- -
- Call Number
- 658.8 ADV 2020
Advertising Media Planning: A Brand Management Approach
e-Book available, please log-in on Member Area to access or contact our librarian. Buku ini adalah edisi keempat dari Advertising Media Planning: A Brand Management Approach. Memberikan panduan …
- Edition
- PDF ed.
- ISBN/ISSN
- 9781315720579
- Collation
- 361 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.1 KEL a
Marketing Communications
e-Book available, please log-in on Member Area to access or contact our librarian. "Komunikasi Pemasaran" karya Olujimi Kayode adalah panduan komprehensif untuk memahami dan mengimplementasikan …
- Edition
- PDF ed.
- ISBN/ISSN
- 9788740306743
- Collation
- 305 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.8 KAY m
Persuasive copywriting : cut through the noise and communicate with impact
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780749483661
- Collation
- xxvii, 262 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.13 MAS p
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780749483661
- Collation
- xxvii, 262 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.13 MAS p
Advertising and the Transformation of Screen Cultures
Buku ini membahas peran iklan dalam membentuk sejarah media modern. Meskipun sering diidentifikasi dengan konsumerisme Amerika dan munculnya 'Masyarakat Informasi', iklan film telah menjadi bagian …
- Edition
- 1st ed. PDF ed.
- ISBN/ISSN
- 9789462989153
- Collation
- 141 p ; 23 cm
- Series Title
- Film culture in transition
- Call Number
- 659.1 FLO a
Adji Watono : kisah sukses tukang foto menjadi boss advertising : perjuangan …
Buku ini berisi tetang kisah sukses dari seorang Adji Watono. Ukuran keberhasilan menurut Adji adalah ketika klien merasa puas dengan pekerjaan yang dia hasilkan, dan ketika klien memberikan keperc…
- Edition
- 1st ed.
- ISBN/ISSN
- 9786020329444
- Collation
- xxiii, 306 p : ill ; 21 cm
- Series Title
- -
- Call Number
- 920 ADI a
Store windows, no. 9
- Edition
- -
- ISBN/ISSN
- 9780934590938
- Collation
- 191 p : ill ; 32 cm
- Series Title
- -
- Call Number
- 659.1 PEG s
- Edition
- -
- ISBN/ISSN
- 9780934590938
- Collation
- 191 p : ill ; 32 cm
- Series Title
- -
- Call Number
- 659.1 PEG s
Windows : the art of retail display
Is it art?; budgets; seasons; promotions; space and props; lighting; colour; styling; mannequins; further information
- Edition
- 1st ed.
- ISBN/ISSN
- 9780500019443
- Collation
- 192 p ; 30 cm
- Series Title
- -
- Call Number
- 659.1 POR w
Copywriting: Successful Writing for Design, Advertising and Marketing
e-Book available, please log-in on Member Area to access or contact our librarian.
- Edition
- PDF ed.
- ISBN/ISSN
- 978-1-78067-000-3
- Collation
- 240 p. ; 26 cm
- Series Title
- -
- Call Number
- 659.13 SHA c
Manajemen periklanan : konsep dan aplikasinya di Indonesia
- Edition
- -
- ISBN/ISSN
- 9789794442429
- Collation
- xxii, 242 p. ; 28 cm.
- Series Title
- -
- Call Number
- 659.1 KAS m
- Edition
- -
- ISBN/ISSN
- 9789794442429
- Collation
- xxii, 242 p. ; 28 cm.
- Series Title
- -
- Call Number
- 659.1 KAS m
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