Record Detail
Electronic Resource
Essentials of Marketing Research
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"Essentials Of Marketing Research" karya Paurav Shukla adalah buku panduan yang komprehensif mengenai metode riset pemasaran. Buku ini mencakup berbagai topik, termasuk pendekatan ilmiah dalam riset, perumusan masalah riset, desain riset eksploratori dan konklusif, teknik sampling, pengukuran dan skala, perancangan kuesioner, persiapan data, analisis data awal, dan penyusunan dan presentasi laporan riset.
Availability
| 2301005E | 658.83 SHU e | Lt ; P3 ( My Library) | Available |
Detail Information
| Series Title |
658.83
|
|---|---|
| Call Number |
658.83 SHU e
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| Publisher | Bookboon : United States., 2008 |
| Collation |
116 p. ; 23 cm.
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| Language |
English
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| ISBN/ISSN |
9788776814113
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| Classification |
650
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| Content Type |
-
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| Media Type |
-
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|---|---|
| Carrier Type |
-
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| Edition |
PDF ed.
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| Subject(s) | |
| Specific Detail Info |
-
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| Statement of Responsibility |
-
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Other version/related
No other version available
