Record Detail
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Brand Lands, Hot Spots & Cool Spaces : welcome to the third place and the total marketing
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Buku ini mengamati bagaimana emosi pengunjung dipengaruhi melalui cahaya, warna, pertunjukan, atraksi inti, dan pengalaman indrawi. Hal ini akan mengajarkan marketer bagaimana pemasaran bertema, atau lebih tepatnya dipentaskan, telah menjadi keharusan dalam bisnis hiburan-hiburan saat ini.
Availability
| 00240337 | 659 MIK b | Lobby | Available |
Detail Information
| Series Title |
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| Call Number |
659 MIK b
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| Publisher | Kogan Page : London., 2004 |
| Collation |
xviii, 221 p. : ill. ; 25 cm
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| Language |
English
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| ISBN/ISSN |
978-0749442569
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| Classification |
659
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
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| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available
