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Brand Lands, Hot Spots & Cool Spaces : welcome to the third place and the total marketing

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Buku ini mengamati bagaimana emosi pengunjung dipengaruhi melalui cahaya, warna, pertunjukan, atraksi inti, dan pengalaman indrawi. Hal ini akan mengajarkan marketer bagaimana pemasaran bertema, atau lebih tepatnya dipentaskan, telah menjadi keharusan dalam bisnis hiburan-hiburan saat ini.

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Availability

00240337

659 MIK b

Lobby

Available

Detail Information

Series Title

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Call Number

659 MIK b

Publisher

London : Kogan Page., 2004

Collation

xviii, 221 p. : ill. ; 25 cm

Language

English

ISBN/ISSN

978-0749442569

Classification

659

Content Type

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Media Type

-

Carrier Type

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Edition

-

Subject(s)

Special events—Marketing
Special events—Planning

Specific Detail Info

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Statement of Responsibility

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