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Brand Failures : The truth about the 100 biggest branding mistakes of all time

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Buku ini menyajikan kisah mendalam tentang 100 kesalahan merek besar sehingga tenggelam tanpa jejak. Buku ini mengungkapkan apa yang salah dalam setiap kasus dan memberikan daftar pembelajaran berharga untuk setiap kasus.

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Availability

24010093

658.8 HAI b

Lt ; P3 ( My Library)

Available

Detail Information

Series Title

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Call Number

658.8 HAI b

Publisher

London : Kogan Page., 2011

Collation

xiv, 242 p. ; 21,5 cm

Language

English

ISBN/ISSN

978-0-7494-6299-4

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

2nd ed.

Subject(s)

Marketing—Research
Brand Management
Marketing -- management

Specific Detail Info

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Statement of Responsibility

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