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Brand Failures : The truth about the 100 biggest branding mistakes of all time
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Buku ini menyajikan kisah mendalam tentang 100 kesalahan merek besar sehingga tenggelam tanpa jejak. Buku ini mengungkapkan apa yang salah dalam setiap kasus dan memberikan daftar pembelajaran berharga untuk setiap kasus.
Availability
| 24010093 | 658.8 HAI b | Lt ; P3 ( My Library) | Available |
Detail Information
| Series Title |
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| Call Number |
658.8 HAI b
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| Publisher | Kogan Page : London., 2011 |
| Collation |
xiv, 242 p. ; 21,5 cm
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| Language |
English
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| ISBN/ISSN |
978-0-7494-6299-4
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| Classification |
658.8
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| Content Type |
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| Carrier Type |
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| Edition |
2nd ed.
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available
