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The Power of Unpopular : A guide to building your brand for the audience who will love you (and why no one else matters)

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Dalam buku ini pembaca akan menemukan perbedaan antara taktik merek yang cepat dan taktik yang dirancang untuk menempatkan Anda jauh di atas pesaing. Ada 3 hal yang perlu diperhatikan dalam membangun merek anda yaitu; brand personality, community, dan brand advocacy.

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Availability

24010099

658.82 NAP p

Lt ; P3 ( My Library)

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Detail Information

Series Title

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Call Number

658.82 NAP p

Publisher

Hoboken, NJ : John Wiley & Sons., 2012

Collation

xv, 202 p. : ill. ; 24 cm

Language

English

ISBN/ISSN

978-1-118-13466-5

Classification

658.82

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Sales management
Brand Management
Marketing -- management

Specific Detail Info

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