Image of Consumer Behavior : Buying, Having, and Being

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Consumer Behavior : Buying, Having, and Being



Buku ini dibuat khusus untuk membahas bagaimana penelitian dan pengembangan dalam dunia marketing khususnya mmeperhatikan masalah perilaku konsumen. Di dalamnya terdapat banyak contoh dan kasus dari dunia nyata untuk membantu pembaca dalam memahami perilaku pengguna.


Availability

24010048658.8342 SOL c c.2Lt ; P3 ( My Library)Available
24010047658.8342 SOL cLt ; P3 ( My Library)Currently On Loan (Due on2025-01-28)

Detail Information

Series Title
-
Call Number
658.8342 SOL c
Publisher Pearson Education : New Jersey.,
Collation
541 p. : col. ill. ; 28 cm
Language
English
ISBN/ISSN
978-1-292-45234-0
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
14 ed. Global ed.
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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No other version available




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