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Consumer Behavior : Buying, Having, and Being

Buku ini dibuat khusus untuk membahas bagaimana penelitian dan pengembangan dalam dunia marketing khususnya mmeperhatikan masalah perilaku konsumen. Di dalamnya terdapat banyak contoh dan kasus dari dunia nyata untuk membantu pembaca dalam memahami perilaku pengguna.

Availability
24010048658.8342 SOL c c.2Lt ; P3 ( My Library)Available
24010047658.8342 SOL cLt ; P3 ( My Library)Available
Detail Information
Series Title
-
Call Number
658.8342 SOL c
Publisher
New Jersey : Pearson Education.,
Collation
541 p. : col. ill. ; 28 cm
Language
English
ISBN/ISSN
978-1-292-45234-0
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
14 ed. Global ed.
Subject(s)
Consumer behaviour
Marketing—Research
Consumer ethics
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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