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Image of Marketing Research :  An Applied Approach

Electronic Resource

Marketing Research : An Applied Approach

Malhotra, Naresh K. - Personal Name; Nunan, Daniel - Personal Name; Birks, David F. - Personal Name;

Buku ini menawarkan penjelasan dan diskusi yang komprehensif mengenai konsep marketing research. Buku ini sangat unggul dikarenakan kekayaan materi kasus yang dibahas baik Eropa dan Internasional sehingga akan membuat pembaca lebih mudah menerapkannya dalam pekerjaan sehari-hari.


Availability
2406257E658.83 MAL mLt ; P3 ( My Library)Available
Detail Information
Series Title
-
Call Number
658.83 MAL m
Publisher
New York : Pearson Education., 2012
Collation
xvi, 957 p. : col. ill.
Language
English
ISBN/ISSN
9781292103129
Classification
658.83
Content Type
-
Media Type
-
Carrier Type
-
Edition
5th ed. Pdf ed.
Subject(s)
Marketing—Research
Market surveys
Research methods Business—Research
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

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