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Image of Marketing For Hospitality And Tourism

Electronic Resource

Marketing For Hospitality And Tourism

Kotler, Philip - Personal Name; Bowen, John T. - Personal Name; Baloglu, Seyhmus - Personal Name;

Buku ini membahas pemasaran perhotelan dari sudut pandang tim, mengkaji setiap departemen perhotelan dan perannya dalam mekanisme pemasaran. Edisi terbaru ini mencakup liputan baru dan terkini tentang media sosial, destinasi wisata dan tren industri terkini lainnya, kasus industri otentik, dan aktivitas aplikasi langsung.


Availability
2403090E658.8 MAR 2021Lt ; P3 ( My Library)Available
Detail Information
Series Title
-
Call Number
658.8 MAR 2021
Publisher
Essex : Pearson Education Limited., 2021
Collation
686 p.
Language
English
ISBN/ISSN
9781292363523
Classification
658
Content Type
-
Media Type
-
Carrier Type
-
Edition
8th ed. pdf ed.
Subject(s)
Hospitality industry—Management
Business-marketing
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

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