Electronic Resource

Marketing for Hospitality and Tourism

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Buku ini membahas pemasaran perhotelan dari sudut pandang tim, mengkaji setiap departemen perhotelan dan perannya dalam mekanisme pemasaran. Edisi terbaru ini mencakup liputan baru dan terkini tentang media sosial, destinasi wisata dan tren industri terkini lainnya, kasus industri otentik, dan aktivitas aplikasi langsung.

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Availability

2403089E

658.8 MAR 2017

Lt ; P3 ( My Library)

Available

Detail Information

Series Title

-

Call Number

658.8 MAR 2017

Publisher

Essex : Pearson Education Limited., 2017

Collation

680 p.

Language

English

ISBN/ISSN

9781292156156

Classification

658

Content Type

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Media Type

-

Carrier Type

-

Edition

7th ed. pdf ed.

Subject(s)

Hospitality industry—Management
Strategic Management
Business-marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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