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Advertising and promotion : an integrated marketing communications perspective

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Description Not Available

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Availability

15010122	659.1 BEL a	Lt ; P3 ( My Library)	Available
15010146	659.1 BEL a c.2	Lt ; P3 ( My Library)	Available

Detail Information

Series Title

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Call Number

659.1 BEL a

Publisher

Singapore : McGraw-Hill Education., 2015

Collation

xxxvi, 842 p. ; 28 cm.

Language

English

ISBN/ISSN

9789814575119

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

10th ed.

Subject(s)

Marketing
Advertising
Communication

Specific Detail Info

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Statement of Responsibility

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