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Electronic Resource

Strategic Brand Management: Building, Measuring, and Managing Brand Equity



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Buku ini membahas strategi membangun, mengukur, dan mengelola ekuitas merek dari perspektif pelanggan. Dengan memperhatikan nilai merek, buku ini menguraikan langkah-langkah untuk membangun merek yang kuat dan bagaimana mengukur serta menginterpretasikan kinerja merek.


Availability

2301144E658.827 KEL sLt ; P3 ( My Library)Available

Detail Information

Series Title
-
Call Number
658.827 KEL s
Publisher Pearson Education : New Jersey.,
Collation
xi, 522 p. ; 23 cm.
Language
English
ISBN/ISSN
9780132664257
Classification
650
Content Type
-
Media Type
-
Carrier Type
-
Edition
4th ed. PDF ed.
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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No other version available


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