Record Detail
Electronic Resource
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Buku ini membahas strategi membangun, mengukur, dan mengelola ekuitas merek dari perspektif pelanggan. Dengan memperhatikan nilai merek, buku ini menguraikan langkah-langkah untuk membangun merek yang kuat dan bagaimana mengukur serta menginterpretasikan kinerja merek.
Availability
| 2301144E | 658.827 KEL s | Lt ; P3 ( My Library) | Available |
Detail Information
| Series Title |
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| Call Number |
658.827 KEL s
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| Publisher | Pearson Education : New Jersey., 2013 |
| Collation |
xi, 522 p. ; 23 cm.
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| Language |
English
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| ISBN/ISSN |
9780132664257
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| Classification |
650
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
4th ed. PDF ed.
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available
