Electronic Resource

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Buku ini membahas strategi membangun, mengukur, dan mengelola ekuitas merek dari perspektif pelanggan. Dengan memperhatikan nilai merek, buku ini menguraikan langkah-langkah untuk membangun merek yang kuat dan bagaimana mengukur serta menginterpretasikan kinerja merek.

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Availability

2301144E

658.827 KEL s

Lt ; P3 ( My Library)

Available

Detail Information

Series Title

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Call Number

658.827 KEL s

Publisher

New Jersey : Pearson Education., 2013

Collation

xi, 522 p. ; 23 cm.

Language

English

ISBN/ISSN

9780132664257

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

4th ed. PDF ed.

Subject(s)

Brand Management
Brand Equity
Marketing Communications

Specific Detail Info

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Statement of Responsibility

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