Electronic Resource

Essentials of Marketing Research

---

e-Book available, please log-in on Member Area to access or contact our librarian.

"Essentials Of Marketing Research" karya Paurav Shukla adalah buku panduan yang komprehensif mengenai metode riset pemasaran. Buku ini mencakup berbagai topik, termasuk pendekatan ilmiah dalam riset, perumusan masalah riset, desain riset eksploratori dan konklusif, teknik sampling, pengukuran dan skala, perancangan kuesioner, persiapan data, analisis data awal, dan penyusunan dan presentasi laporan riset.

---

Availability

2301005E

658.83 SHU e

Lt ; P3 ( My Library)

Available

Detail Information

Series Title

658.83

Call Number

658.83 SHU e

Publisher

United States : Bookboon., 2008

Collation

116 p. ; 23 cm.

Language

English

ISBN/ISSN

9788776814113

Classification

650

Content Type

-

Media Type

-

Carrier Type

-

Edition

PDF ed.

Subject(s)

Marketing—Research
Exploratory—Research Design

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment