Image of Managing brand equity : capitalizing on the value of a brand name

Electronic Resource

Managing brand equity : capitalizing on the value of a brand name



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Availability

2201223E658.827 AAK mLt ; P3 ( My Library)Available

Detail Information

Series Title
-
Call Number
658.827 AAK m
Publisher Free Press : New York.,
Collation
xxiv, 313 p. ; 23 cm.
Language
English
ISBN/ISSN
978-0029001011
Classification
650
Content Type
-
Media Type
-
Carrier Type
-
Edition
PDF ed.
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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No other version available


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