Managing brand equity : capitalizing on the value of a brand name | Matana Library

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Managing brand equity : capitalizing on the value of a brand name

Aaker, David A. - Personal Name;

Description Not Available

Availability

2201223E 658.827 AAK m Lt ; P3 ( My Library) Available

Detail Information

Series Title: -
Call Number: 658.827 AAK m
Publisher: New York : Free Press., 1991
Collation: xxiv, 313 p. ; 23 cm.
Language: English
ISBN/ISSN: 978-0029001011
Classification: 650
Content Type: -
Media Type: -
Carrier Type: -
Edition: PDF ed.
Subject(s): Brands
Marketing
Marketing—Communication
Specific Detail Info: -
Statement of Responsibility: -

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