Electronic Resource

Brand management : research, theory and practice

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Availability

2201220E

658.827 HED b

Lt ; P3 ( My Library)

Available

Detail Information

Series Title

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Call Number

658.827 HED b

Publisher

London : Routledge., 2009

Collation

xviii, 267 p ; 24 cm

Language

English

ISBN/ISSN

978-0367172572

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

3th ed. PDF ed.

Subject(s)

Brands
Marketing
Marketing—Communication

Specific Detail Info

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Statement of Responsibility

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