Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan - Personal Name; Mauborgne, Renee - Personal Name;

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18010726 658.8 KIM b Lt ; P3 ( My Library) Available

Detail Information

Series Title: -
Call Number: 658.8 KIM b
Publisher: Boston : Harvard Business Review., 2015
Collation: xxviii, 287 p. ; 21 cm.
Language: English
ISBN/ISSN: 9781625274496
Classification: 650
Content Type: -
Media Type: -
Carrier Type: -
Edition: Expanded ed.
Subject(s): New products
Specific Detail Info: -
Statement of Responsibility: -

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