Services marketing : people, technology, strategy | Matana University

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Services marketing : people, technology, strategy

Lovelock, Christopher - Personal Name; Witz, Jochen - Personal Name;

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T13090207 658.04 LOV s Lt ; P3 ( My Library) Available

Detail Information

Series Title: -
Call Number: 658.04 LOV s
Publisher: Upper Saddle River, NJ : Pearson Education International., 2004
Collation: xviii, 652 p. ; 25 cm.
Language: English
ISBN/ISSN: 0131268465
Classification: 650
Content Type: -
Media Type: -
Carrier Type: -
Edition: 5th ed.
Subject(s): Marketing
Consumers
Specific Detail Info: -
Statement of Responsibility: -

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