Global marketing and advertising : understanding cultural paradoxes | Matana University

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Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke de - Personal Name;

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T13090213 658.8 MOO g Lt ; P3 ( My Library) Available

Detail Information

Series Title: -
Call Number: 658.8 MOO g
Publisher: Hoboken, NJ : SAGE Publications., 2005
Collation: xvi, 268 p. ; 26 cm.
Language: English
ISBN/ISSN: 1412914760
Classification: 650
Content Type: -
Media Type: -
Carrier Type: -
Edition: 2nd ed.
Subject(s): Marketing
Consumers
Advertising
Culture
Specific Detail Info: -
Statement of Responsibility: -

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