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Services Marketing : People, Technology, Strategy
Lovelock, ChristopherWirtz, Jochen

Buku "Services Marketing: People, Technology, Strategy" edisi kesembilan oleh Jochen Wirtz dan Christopher Lovelock merupakan buku teks terkemuka dalam bidang pemasaran jasa yang disajikan dalam pe…

Edition
9th ed.
ISBN/ISSN
9781944659820
Collation
xviii, 652 p: ill, Col ; 26 cm
Series Title
-
Call Number
658.8 WIR s 2020
Availability1
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cover
Pemasaran jasa : manusia, teknologi, strategi : perspektif Indonesia : jilid 2
Lovelock, ChristopherWirtz, JochenMussry, Jacky

Edition
7
ISBN/ISSN
9786022411246
Collation
xvi, 272 p. ; 28 cm.
Series Title
-
Call Number
658.04 LOV p v.2

Edition
7
ISBN/ISSN
9786022411246
Collation
xvi, 272 p. ; 28 cm.
Series Title
-
Call Number
658.04 LOV p v.2
Availability1
Add to basket
View DetailCite
cover
Pemasaran jasa : manusia, teknologi, strategi : perspektif Indonesia : jilid 1
Lovelock, ChristopherWirtz, JochenMussry, Jacky

Edition
7
ISBN/ISSN
9789790994744
Collation
xvii, 423 p. ; 28 cm.
Series Title
-
Call Number
658.04 LOV p v.1

Edition
7
ISBN/ISSN
9789790994744
Collation
xvii, 423 p. ; 28 cm.
Series Title
-
Call Number
658.04 LOV p v.1
Availability1
Add to basket
View DetailCite
cover
Services marketing : people, technology, strategy
Lovelock, ChristopherWirtz, Jochen

Edition
8th ed.
ISBN/ISSN
9781944659011
Collation
xvii, 783 p.; 26 cm.
Series Title
-
Call Number
658.8 WIR s

Edition
8th ed.
ISBN/ISSN
9781944659011
Collation
xvii, 783 p.; 26 cm.
Series Title
-
Call Number
658.8 WIR s
Availability2
Add to basket
View DetailCite

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