cover
Marketing Management
Kotler, PhilipKeller, KevinChernev, Alexander

Dunia pemasaran berubah setiap hari dan agar siswa memiliki keunggulan kompetitif, mereka memerlukan buku yang mencerminkan teori dan praktik pemasaran terbaik dan terkini. Buku ini menggunakan ori…

Edition
16 ed.
ISBN/ISSN
978-1-292-40481-3
Collation
605 p. : col. ill. ; 28 cm
Series Title
-
Call Number
658.8 KOT m 2022
cover
Marketing Management
Kotler, PhilipKeller, KevinChernev, Alexander

Dunia pemasaran berubah setiap hari dan agar siswa memiliki keunggulan kompetitif, mereka memerlukan buku yang mencerminkan teori dan praktik pemasaran terbaik dan terkini. Buku ini menggunakan ori…

Edition
16th ed. Pdf ed.
ISBN/ISSN
9781292404813
Collation
607 p.
Series Title
-
Call Number
658.81 KOT m
cover
A framework for marketing management
Kotler, PhilipKeller, Kevin LaneKetele, JeanMarie deKeller, Gottfried

e-Book available, please log-in on Member Area to access or contact our librarian.

Edition
PDF ed.
ISBN/ISSN
9781292093147
Collation
344 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.8 KOT ff
cover
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Keller, Kevin Lane

e-Book available, please log-in on Member Area to access or contact our librarian. Buku ini membahas strategi membangun, mengukur, dan mengelola ekuitas merek dari perspektif pelanggan. Dengan m…

Edition
4th ed. PDF ed.
ISBN/ISSN
9780132664257
Collation
xi, 522 p. ; 23 cm.
Series Title
-
Call Number
658.827 KEL s
cover
Manajemen pemasaran : jilid 2
Kotler, PhilipKeller, Kevin LaneSabran, Bob

Edition
-
ISBN/ISSN
9789790753266
Collation
xxviii, 412 p. ; 28 cm.
Series Title
-
Call Number
658.8 KOT mp

Edition
-
ISBN/ISSN
9789790753266
Collation
xxviii, 412 p. ; 28 cm.
Series Title
-
Call Number
658.8 KOT mp
cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edition
15th ed. Global ed.
ISBN/ISSN
9781292092621
Collation
714 p. ; 27 cm.
Series Title
-
Call Number
658.8 KOT m 2016

Edition
15th ed. Global ed.
ISBN/ISSN
9781292092621
Collation
714 p. ; 27 cm.
Series Title
-
Call Number
658.8 KOT m 2016
cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edition
12th ed.
ISBN/ISSN
013196853x
Collation
xxxix, 717 p. ; 27 cm.
Series Title
-
Call Number
658.8 KOT m

Edition
12th ed.
ISBN/ISSN
013196853x
Collation
xxxix, 717 p. ; 27 cm.
Series Title
-
Call Number
658.8 KOT m
cover
Marketing management
Kotler, PhilipKeller, Kevin LaneSutherland, DianeSutherland, Jon

Edition
14th ed. Horizon ed.
ISBN/ISSN
9780273779834
Collation
806 p. ; 28 cm.
Series Title
-
Call Number
658.8 MAR

Edition
14th ed. Horizon ed.
ISBN/ISSN
9780273779834
Collation
806 p. ; 28 cm.
Series Title
-
Call Number
658.8 MAR
cover
Marketing management
Kotler, PhilipKeller, Kevin Lane

Edition
14th ed. Global ed.
ISBN/ISSN
9780273753360
Collation
806 p. ; 28 cm.
Series Title
-
Call Number
658.8 KOT m 2012

Edition
14th ed. Global ed.
ISBN/ISSN
9780273753360
Collation
806 p. ; 28 cm.
Series Title
-
Call Number
658.8 KOT m 2012

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