cover
Advertising and promotions : an integrated brand approach
Semenik, Richard J.Allen, Chris T.O'Guinn, Thomas C.Kaufmann, Hans Rudiger

Edition
6th ed.
ISBN/ISSN
9780538479868
Collation
xli, 710 p. ; 27 cm.
Series Title
-
Call Number
659 ADV

Edition
6th ed.
ISBN/ISSN
9780538479868
Collation
xli, 710 p. ; 27 cm.
Series Title
-
Call Number
659 ADV

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