Brand Consistency : menjaga kohesi merek di Era Omnichannel
Cherry Kartika menyajikan teori branding, studi kasus nyata, dan panduan praktis untuk memastikan bahwa semua titik sentuh (touchpoints) merek tetap kohesif. Buku ini membahas bagaimana organisasi …
- Edition
- Pdf ed.
- ISBN/ISSN
- 978-634-202-704-2
- Collation
- ix, 209p.: col. ill.
- Series Title
- -
- Call Number
- 658.834 KAR b
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