Teori Perilaku Konsumen
Buku ini menjelaskan mengenai konsep perilaku konsumen, konsep motivasi konsumen, riset konsumen, persepsi konsumen, sikap konsumen, komunikasi dan perilaku konsumen, strategi komunikasi pemasaran …
- Edition
- Pdf ed.
- ISBN/ISSN
- 9786234230819
- Collation
- x, 230 p. : col. ill.
- Series Title
- -
- Call Number
- 658.8342 NUG t
Design, visual communication and branding
Buku ini membicarakan tentang bagaimana komunikasi digital telah membawa perubahan dalam bidang branding, mulai dari desain, media, bahasa komunikasi, hubungan dengan audiens, perilaku, budaya, dan…
- Edition
- 1st ed. pdf ed.
- ISBN/ISSN
- 9781527580558
- Collation
- xxiv, 167 p.
- Series Title
- -
- Call Number
- 658.81 RAP d
The psychology of design : creating consumer appeal
- Edition
- -
- ISBN/ISSN
- 9780765647603
- Collation
- xx, 354 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.57 PSY
- Edition
- -
- ISBN/ISSN
- 9780765647603
- Collation
- xx, 354 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.57 PSY
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