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Brand Audit : navigasi evaluasi merek dan formulasi strategi
Kartika, Cherry

Brand audit bukan sekadar proses evaluatif, melainkan pendekatan strategis untuk membaca dinamika merek secara utuh-dari identitas yang dibangun di dalam, hingga persepsi yang terbentuk di luar. Bu…

Edition
Pdf ed.
ISBN/ISSN
978-634-202-665-6
Collation
x, 175p.: col. ill.
Series Title
-
Call Number
658.834 KAR b
Availability1
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Geografi & City Branding
Kartika, Cherry

Buku ini adalah respons terhadap sebuah pertanyaan fundamental: bagaimana sebuah kota dapat mengoptimalkan identitas, citra, dan daya saingnya dalam lanskap global tanpa mengabaikan fondasi geograf…

Edition
Pdf ed.
ISBN/ISSN
978-634-202-738-7
Collation
x, 173p.: col. ill.
Series Title
-
Call Number
658.834 KAR g
Availability1
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Design, visual communication and branding
Raposo, Daniel

Buku ini membicarakan tentang bagaimana komunikasi digital telah membawa perubahan dalam bidang branding, mulai dari desain, media, bahasa komunikasi, hubungan dengan audiens, perilaku, budaya, dan…

Edition
1st ed. pdf ed.
ISBN/ISSN
9781527580558
Collation
xxiv, 167 p.
Series Title
-
Call Number
658.81 RAP d
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