Strategic Brand Management: Building, Measuring, and Managing Brand Equity
e-Book available, please log-in on Member Area to access or contact our librarian. Buku ini membahas strategi membangun, mengukur, dan mengelola ekuitas merek dari perspektif pelanggan. Dengan m…
- Edition
- 4th ed. PDF ed.
- ISBN/ISSN
- 9780132664257
- Collation
- xi, 522 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 KEL s
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