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Marketing Research : An Applied Approach
Malhotra, Naresh K.Nunan, DanielBirks, David F.

Buku ini menawarkan penjelasan dan diskusi yang komprehensif mengenai konsep marketing research. Buku ini sangat unggul dikarenakan kekayaan materi kasus yang dibahas baik Eropa dan Internasional s…

Edition
5th ed. Pdf ed.
ISBN/ISSN
9781292103129
Collation
xvi, 957 p. : col. ill.
Series Title
-
Call Number
658.83 MAL m
Availability1
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