cover
Marketing management : a strategic decision-making approach
Mullins, John W.Walker Jr., Orville C.Boyd Jr., Harper W.

Edition
6th ed. International ed.
ISBN/ISSN
9780071274517
Collation
xxii, 533 p. ; 26 cm.
Series Title
-
Call Number
658.8 MUL mi

Edition
6th ed. International ed.
ISBN/ISSN
9780071274517
Collation
xxii, 533 p. ; 26 cm.
Series Title
-
Call Number
658.8 MUL mi
cover
Marketing management : a strategic decision-making approach
Mullins, John W.Walker Jr., Orville C.Boyd Jr., Harper W.

Edition
6th ed.
ISBN/ISSN
9780073529820
Collation
xxii, 533 p. ; 26 cm.
Series Title
-
Call Number
658.8 MUL m

Edition
6th ed.
ISBN/ISSN
9780073529820
Collation
xxii, 533 p. ; 26 cm.
Series Title
-
Call Number
658.8 MUL m
cover
Marketing strategy : a decision focused approach
Mullins, John W.Walker Jr., Orville C.

Edition
8th ed.
ISBN/ISSN
9781259010903
Collation
xvi, 368 p. ; 26 cm.
Series Title
-
Call Number
658.8 WAL m

Edition
8th ed.
ISBN/ISSN
9781259010903
Collation
xvi, 368 p. ; 26 cm.
Series Title
-
Call Number
658.8 WAL m

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