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Marketing Research : an applied orientation
Malhotra, Naresh K.Dash, Satyabhusan

Riset pemasaran merupakan bagian integral dari pemasaran. Tugasnya adalah menilai kebutuhan informasi dan memberikan manajemen informasi yang relevan, akurat, andal, valid, dan terkini untuk memba…

Edition
7th ed. pdf ed.
ISBN/ISSN
978-93-325 -5952 3
Collation
xxx, 968 p.
Series Title
-
Call Number
658.83 MAL m 2016
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Marketing Research : An Applied Approach
Malhotra, Naresh K.Nunan, DanielBirks, David F.

Buku ini menawarkan penjelasan dan diskusi yang komprehensif mengenai konsep marketing research. Buku ini sangat unggul dikarenakan kekayaan materi kasus yang dibahas baik Eropa dan Internasional s…

Edition
5th ed. Pdf ed.
ISBN/ISSN
9781292103129
Collation
xvi, 957 p. : col. ill.
Series Title
-
Call Number
658.83 MAL m
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Basic marketing research : integration of social media
Malhotra, Naresh K.

Edition
4th ed. International ed.
ISBN/ISSN
9780132570183
Collation
672 p. ; 28 cm.
Series Title
-
Call Number
658.80072 MAL b

Edition
4th ed. International ed.
ISBN/ISSN
9780132570183
Collation
672 p. ; 28 cm.
Series Title
-
Call Number
658.80072 MAL b
Availability1
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cover
Marketing research : an applied orientation
Malhotra, Naresh K.

Edition
6th ed. Global ed.
ISBN/ISSN
9780136094234
Collation
929 p. ; 27 cm.
Series Title
-
Call Number
658.80072 MAL m

Edition
6th ed. Global ed.
ISBN/ISSN
9780136094234
Collation
929 p. ; 27 cm.
Series Title
-
Call Number
658.80072 MAL m
Availability1
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View DetailCite

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