Customer Relationship Management : Concepts and Technologies
Penulis mengambil perspektif manajerial untuk melacak peran CRM di seluruh tahap perjalanan pelanggan yaitu akuisisi, retensi, dan pengembangan. Secara teori masuk akal dan relevan secara manajeria…
- Edition
- 4th ed. Pdf ed.
- ISBN/ISSN
- 9781351016551
- Collation
- xxiii, 44 p. : col. ill.
- Series Title
- -
- Call Number
- 658.8 BUT c
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