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Consumer Behavior
Hoyer, Wayne D.MacInnis, Deborah J.

Buku ini berisi tentang teori dan konsep konsumen behavior khususnya dalam dunia marketing. Menjelaskan berbagai macam faktor yang dapat mempengaruhi konsumen untuk membeli sebuah produk, baik fakt…

Edition
5th ed. Pdf ed.
ISBN/ISSN
9780547079929
Collation
xxiv, 493 p. : col. ill.
Series Title
-
Call Number
658658.8342 HOY c
Availability1
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cover
Consumer Behavior
Hoyer, Wayne D.MacInnis, Deborah J.Pieters, Rik

Buku ini memberikan konsep-konsep kunci dari pemasaran, psikologi, sosiologi dan antropologi untuk menyajikan landasan yang kuat dan fokus yang sangat praktis pada aplikasi dunia nyata untuk memper…

Edition
8th ed. Global ed. pdf ed.
ISBN/ISSN
9780357721292
Collation
-
Series Title
-
Call Number
658.8342 HOY c 2023
Availability1
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cover
Consumer behavior
Hoyer, Wayne D.MacInnis, Deborah J.

Edition
5th ed.
ISBN/ISSN
9780324834277
Collation
xxiv, 639 p. ; 25 cm.
Series Title
-
Call Number
658.8342 HOY c

Edition
5th ed.
ISBN/ISSN
9780324834277
Collation
xxiv, 639 p. ; 25 cm.
Series Title
-
Call Number
658.8342 HOY c
Availability1
Add to basket
View DetailCite

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