Advertising : An Integrated Marketing Communication Perspective
Buku ini merupakan hasil dari pemikiran dan penelitian para akademisi yang merupakan pengajar dan peneliti spesialis di bidang strategi, pengukuran, media, dan hubungan masyarakat; praktisi industr…
- Edition
- 4th ed. Pdf ed.
- ISBN/ISSN
- 9781760422400
- Collation
- xxxii, 513 p.
- Series Title
- -
- Call Number
- 658.8 ADV 2020
Advertising and promotion : an integrated marketing communications perspective
- Edition
- 10th ed.
- ISBN/ISSN
- 9789814575119
- Collation
- xxxvi, 842 p. ; 28 cm.
- Series Title
- -
- Call Number
- 659.1 BEL a
- Edition
- 10th ed.
- ISBN/ISSN
- 9789814575119
- Collation
- xxxvi, 842 p. ; 28 cm.
- Series Title
- -
- Call Number
- 659.1 BEL a
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