Managing brand equity : capitalizing on the value of a brand name
- Edition
- PDF ed.
- ISBN/ISSN
- 978-0029001011
- Collation
- xxiv, 313 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 AAK m
- Edition
- PDF ed.
- ISBN/ISSN
- 978-0029001011
- Collation
- xxiv, 313 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 AAK m
Manajemen pemasaran strategis : strategic market management
- Edition
- 8th ed.
- ISBN/ISSN
- 9789790613430
- Collation
- xii, 398 p.; 24 cm.
- Series Title
- -
- Call Number
- 658.81 AAK m
- Edition
- 8th ed.
- ISBN/ISSN
- 9789790613430
- Collation
- xii, 398 p.; 24 cm.
- Series Title
- -
- Call Number
- 658.81 AAK m
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