Pengaruh Electronic Word of Mouth dan Brand Image Terhadap Purchase Intention

Authors
  • Melinda Febriyanti Wongso Universitas Matana
  • M. Rachman Mulyandi Universitas Matana
    • Keywords:
    electronic word of mouth, brand image, purchase intention
    DOI:
    https://doi.org/10.33510/slki.2019.187-192

    Abstract

    Along with the development of the internet and information technology, electronic word of mouth has become an important thing in marketing. This study intends to review the influence of Electronic Word of Mouth and Brand Image on Purchase Intention. This study requires a case study of literature or literature review by studying as many as 10 journals and the results are understood then concluded to find out the relationship between word of mouth and brand image on purchase intention

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    Published
    2019-06-10
    How to Cite
    Wongso, M., & Mulyandi, M. (2019). Pengaruh Electronic Word of Mouth dan Brand Image Terhadap Purchase Intention. Seminar Dan Lokakarya Kualitatif Indonesia 2019, 187-192. https://doi.org/10.33510/slki.2019.187-192
    Cited by:

    Issue
    2019
    Section
    Ekonomi dan Bisnis

    Copyright (c) 2019 Seminar dan Lokakarya Kualitatif Indonesia 2019

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