38 1 10 Kotler, Philip Primary Author Keller, Kevin Additional Author Chernev, Alexander Additional Author mixed material 9781292404813 New Jersey Pearson Education 2022 24010045.jpg.jpg an applied orientation Malhotra, Naresh K. Primary Author Dash, Satyabhusan Additional Author mixed material 9789332559523 New Delhi Pearson India Education Services 2016 2410380E.jpg.jpg An Applied Approach Malhotra, Naresh K. Primary Author Nunan, Daniel Additional Author Birks, David F. Additional Author mixed material 9781292103129 New York Pearson Education 2012 2406257E.jpg.jpg cases from around the world Basil, Debra Z. Editor Diaz-Meneses, Gonzalo Editor Basil, Michael D. Editor mixed material 9783030130206 Switzerland Springer 2019 20010282E.jpg The truth about the 100 biggest branding mistakes of all time Haig, Matt Primary Author mixed material 9780749462994 London Kogan Page 2011 24010093.jpg.jpg 10 Strategies to topple the Goliath in your industry Denny, Stephen Primary Author mixed material 9780241953686 London Penguin Books 2011 24010101.jpg.jpg How to Set Direction while Embracing Uncertainty Lombardo, C. Todd Primary Author McCarthy, Bruce Additional Author Ryan, Evan Additional Author Connors, Michael Additional Author mixed material 9781491971727 Boston, NY O'Reilly 2017 2407304E.jpg.jpg A Modern Approach to Building Successful User-Centered Products Klein, Laura Primary Author mixed material 9781933820583 New York Rosenfeld Media 2016 2407303E.jpg.jpg Buying, Having, and Being Solomon, Michael R. Primary Author Russell, Cristel Antonia Additional Author mixed material 9781292452340 New Jersey Pearson Education 2024 24010047.jpg.jpg Buying, Having, and Being Solomon, Michael R. Primary Author Russell, Cristel Antonia Additional Author mixed material 9780137865093 Boston, NY Pearson 2024 2406293E.jpg.jpg