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10
Marketing Management
Kotler, Philip
Primary Author
Keller, Kevin
Additional Author
Chernev, Alexander
Additional Author
mixed material
9781292404813
New Jersey
Pearson Education
2022
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Killing Giants :
10 Strategies to topple the Goliath in your industry
Denny, Stephen
Primary Author
mixed material
9780241953686
London
Penguin Books
2011
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Consumer Behavior :
Buying, Having, and Being
Solomon, Michael R.
Primary Author
Russell, Cristel Antonia
Additional Author
mixed material
9780137865093
Boston, NY
Pearson
2024
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From Brand Vision to Brand Evaluation
Chernatony, Leslie de
Primary Author
mixed material
9781138128583
New York
Routledge
2010
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Brand management :
research, theory and practice
Heding, Tilde
Primary Author
Knudtzen, Charlotte F.
Additional Author
Bjerre, Mogens
Additional Author
mixed material
9780367172572
London
Routledge
2009
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Digital branding :
a complete step-by-step guide to strategy, tactics, tools and measurement
Rowles, Daniel
Primary Author
mixed material
9780749481698
London
Kogan Page
2017
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Brand Bible :
the complete guide to building, designing, and sustaining brands
Millman, Debbie
Primary Author
mixed material
9781610581981
Massachusetts
Rockport Publishers
2012
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Hospitality Marketing Management
Reid, Robert D.
Primary Author
Bojanic, David C.
Additional Author
mixed material
Hoboken, NJ
John Wiley & Sons
2006
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Consumer Behavior
Hoyer, Wayne D.
Primary Author
MacInnis, Deborah J.
Additional Author
mixed material
9780547079929
United States
Cengage Learning
2008
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Advertising :
An Integrated Marketing Communication Perspective
Belch, George E.
Primary Author
Belch, Michael A.
Additional Author
Kerr, Gayle
Additional Author
Powell, Irene
Additional Author
Waller, David
Additional Author
mixed material
9781760422400
Sydney
McGraw-Hill Education
2020
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