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Marketing Research : An Applied Approach

Marketing Research : An Applied Approach

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Social marketing in action : cases from around the world

Social marketing in action : cases from around the world

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Brand Failures : The truth about the 100 biggest branding mistakes of all time

Brand Failures : The truth about the 100 biggest branding mistakes of all time

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Killing Giants : 10 Strategies to topple the Goliath in your industry

Killing Giants : 10 Strategies to topple the Goliath in your industry

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Product Roadmaps Relaunched : How to Set Direction while Embracing Uncertainty

Product Roadmaps Relaunched : How to Set Direction while Embracing Uncertainty

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Build Better Product : A Modern Approach to Building Successful User-Centered Products

Build Better Product : A Modern Approach to Building Successful User-Centered Products

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Consumer Behavior : Buying, Having, and Being

Consumer Behavior : Buying, Having, and Being

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Marketing Management

Marketing Management

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Consumer Behavior : Buying, Having, and Being

Consumer Behavior : Buying, Having, and Being

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Consumer Behavior

Consumer Behavior

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