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Killing Giants : 10 Strategies to topple the Goliath in your industry

Killing Giants : 10 Strategies to topple the Goliath in your industry

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Marketing Management

Marketing Management

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Consumer Behavior : Buying, Having, and Being

Consumer Behavior : Buying, Having, and Being

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From Brand Vision to Brand Evaluation

From Brand Vision to Brand Evaluation

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Brand management : research, theory and practice

Brand management : research, theory and practice

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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

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Brand Bible : the complete guide to building, designing, and sustaining brands

Brand Bible : the complete guide to building, designing, and sustaining brands

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Hospitality Marketing Management

Hospitality Marketing Management

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Consumer Behavior

Consumer Behavior

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Advertising : An Integrated Marketing Communication Perspective

Advertising : An Integrated Marketing Communication Perspective

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