8847 862 10 Tucker, Irvin B. Primary Author mixed material 9781133582045 South-Western Cengage Learning 2014 Bragg, Steven M. Primary Author mixed material 9780470561652 Hoboken, NJ John Wiley & Sons 2010 an introduction Mayo, Herbert B. Primary Author mixed material 9781285175676 South-Western Cengage Learning 2014 a decision focused approach Mullins, John W. Additional Author Walker Jr., Orville C. Primary Author mixed material 9781259010903 New York McGraw-Hill Irwin 2014 an applied orientation Malhotra, Naresh K. Primary Author mixed material 9780136094234 Upper Saddle River, NJ Pearson 2010 partnering to create value Manning, Gerald L. Primary Author Ahearne, Michael Additional Author Reece, Barry L. Additional Author mixed material 9780132570190 Tokyo Pearson 2012 Cravens, David W. Primary Author Piercy, Nigel F. Additional Author mixed material 9780071326230 New York McGraw-Hill 2013 Crawford, Merle Primary Author Benedetto, Anthony Di Additional Author mixed material 9780071289238 New York McGraw-Hill 2011 Kotler, Philip Primary Author Armstrong, Gary Additional Author mixed material 9780273786993 Tokyo Pearson 2014 concepts and cases competitive advantage approach David, Fred R. Primary Author mixed material 9780273767480 Tokyo Pearson 2013