APA Style
Kotler, Philip, Armstrong, Gary. (2018).
Principles of marketing (17th ed.).
Milan:
Pearson.
Chicago Style
Kotler, Philip, Armstrong, Gary.
Principles of marketing.
17th ed.
Milan:
Pearson,
2018.
Text.
MLA Style
Kotler, Philip, Armstrong, Gary.
Principles of marketing.
17th ed.
Milan:
Pearson,
2018.
Text.
Turabian Style
Kotler, Philip, Armstrong, Gary.
Principles of marketing.
17th ed.
Milan:
Pearson,
2018.
Print.