APA Style

Babin, Barry, Zikmund, William G.. (2016). Essentials of marketing research (6th ed.). United States: Cengage Learning.

Chicago Style

Babin, Barry, Zikmund, William G.. Essentials of marketing research. 6th ed. United States: Cengage Learning, 2016. Text.

MLA Style

Babin, Barry, Zikmund, William G.. Essentials of marketing research. 6th ed. United States: Cengage Learning, 2016. Text.

Turabian Style

Babin, Barry, Zikmund, William G.. Essentials of marketing research. 6th ed. United States: Cengage Learning, 2016. Print.