APA Style

Zikmund, William, D'Alessandro, Steve, Lowe, Ben. (2017). Marketing research (4th ed.). United States: Cengage Learning.

Chicago Style

Zikmund, William, D'Alessandro, Steve, Lowe, Ben. Marketing research. 4th ed. United States: Cengage Learning, 2017. Text.

MLA Style

Zikmund, William, D'Alessandro, Steve, Lowe, Ben. Marketing research. 4th ed. United States: Cengage Learning, 2017. Text.

Turabian Style

Zikmund, William, D'Alessandro, Steve, Lowe, Ben. Marketing research. 4th ed. United States: Cengage Learning, 2017. Print.