APA Style
Osterwalder, Alexander, Pigneur, Yves, Bernarda, Greg, Smith, Alan. (2014).
Value proposition design : how to create products and services customers want .
Hoboken, NJ:
Wiley.
Chicago Style
Osterwalder, Alexander, Pigneur, Yves, Bernarda, Greg, Smith, Alan.
Value proposition design : how to create products and services customers want.
Hoboken, NJ:
Wiley,
2014.
Text.
MLA Style
Osterwalder, Alexander, Pigneur, Yves, Bernarda, Greg, Smith, Alan.
Value proposition design : how to create products and services customers want.
Hoboken, NJ:
Wiley,
2014.
Text.
Turabian Style
Osterwalder, Alexander, Pigneur, Yves, Bernarda, Greg, Smith, Alan.
Value proposition design : how to create products and services customers want.
Hoboken, NJ:
Wiley,
2014.
Print.