APA Style
McKenna, Regis. (1991).
Relationship marketing : successful strategies for the age of customer .
Taipei:
Addison-Wesley.
Chicago Style
McKenna, Regis.
Relationship marketing : successful strategies for the age of customer.
Taipei:
Addison-Wesley,
1991.
Text.
MLA Style
McKenna, Regis.
Relationship marketing : successful strategies for the age of customer.
Taipei:
Addison-Wesley,
1991.
Text.
Turabian Style
McKenna, Regis.
Relationship marketing : successful strategies for the age of customer.
Taipei:
Addison-Wesley,
1991.
Print.