APA Style
Kerin, Roger A., Hartley, Steven W., Rudelius, William. (2013).
Marketing (11th ed.).
New York:
McGraw-Hill.
Chicago Style
Kerin, Roger A., Hartley, Steven W., Rudelius, William.
Marketing.
11th ed.
New York:
McGraw-Hill,
2013.
Text.
MLA Style
Kerin, Roger A., Hartley, Steven W., Rudelius, William.
Marketing.
11th ed.
New York:
McGraw-Hill,
2013.
Text.
Turabian Style
Kerin, Roger A., Hartley, Steven W., Rudelius, William.
Marketing.
11th ed.
New York:
McGraw-Hill,
2013.
Print.